Where it started

Hi, this is Nour, I'm a food scientist and a the co-founder of JUST. The story of JUST began in 2022 when we were selling Nutrili chocolate collagen powder.

Customers wanted delicious ways to consume the collagen besides a shake or smoothie, so we started making collagen balls by hand out of just hazelnut, dates and chocolate collagen only. Those collagen balls would be offered to customers at booths in events all over the UAE.

Turns out this healthy snack was a hit! You guys loved them so much, and customers and business partners asked us if we could just get them those healthy chocolate balls, and this is how JUST snacks was born!

Why We Do It

JUST makes delicious and functional protein balls, spreads and anything our imaginations can think of. We always start from natural whole ingredients and your health in mind so we cut out dairy and sugar usage in our snacks with zero compromise on taste.

We recently started doing more flavors such as matcha, peanut butter and pistachio protein truffles, and we are growing our line to include healthy spreads too. In 2023 we started delivering to our favorite cafes, gyms and SPAs across Dubai.

We hope you and your family enjoy our products as much as we do!

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